Vision and
Purpose

At Risk and Resilience BPM we help to create, launch and maintain organizational change from the top, and a key aspect internally and externally is the organization’s Vision, Purpose or Mission statements. A mission statement needs to be a concise explanation of the organizations reason for existence. It needs to describe the organization’s purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

• What is our organization’s purpose?
• Why does our organization exist?

A vision statement needs to look forward and create a mental image of the ideal state that the organization wishes to achieve. It is inspirational and aspirational and should challenge employees.

• What problem are we seeking to solve?
• Where are we headed?
• If we achieve all strategic goals, what would we look like 10 years from now?

A values statement should list the core principles that guide and direct the organization and its culture. In a values-led organization, the values create a moral compass for the organization and its employees. It guides decision-making and establishes a standard against which actions can be assessed. These core values are an internalized framework that is shared and acted on by leadership.